Wednesday, March 9, 2011

Who Uses Banners Online?

Banner designs are popular mainly on portals and advertisement websites. Even though there are a lot of people who think that they are old-fashioned and don’t hold as much weight as other marketing methods, but when we visit big portals and sites, we notice that they still exist. Then when we search for banner designers, we also discover that there is a huge market of designers ready to create banners for their clients. Well, if they were outdated than designers wouldn’t be promoting their services. So, this shows that they are still in demand and people do use them a lot either to promote their business or make money by placing the banners of others on their portals.



Website owners use banners to promote their business. For example, if you own a cell phone business, then you can easily promote your business on blogs and portals related to technology. There are so many blogs related to technology and cell phones online that you literally can’t count them. There are so many portals too that where buyers and sellers gather to see the latest updates and new arrivals. If you manage to promote your business there, then you can definitely bring targeted traffic to your website.



The best way of promoting your business on such portals is through your banner. Your highly creatively designed banner will help you look elegant and professional. However, remember that even though the design is an important factor of making it successful, your copy plays an equally important role. It highlights that why you stand-out as a cell phone supplier. It also tells your market that you offer high quality phones with risk free warranty. So, it’s the combination of quality design as well as quality copy that will make your banner a success and make people click it and visit your website.



Affiliates use banners a lot. I have come across several websites that accept affiliates. Upon acceptance, they provide them with all kinds of banners. So, let’s say you are interested in becoming their affiliate. After your application gets approved, you will be able to log in to your account. After logging in, you will see a section dedicated to all kinds of banner designs only. You will see different types of banners for different types of deals. Plus, they will also be available in different sizes. This is a clear indication that banners are still hot, especially in the affiliate world.



There are lots of high PR portals that pay ad slots. If you buy one, you will be allowed to place your banner there. This way those portals can generate revenue to run their processes smoothly. They are especially hot in the B2B environment. Businesses tend to create relevant banners with catchy graphics and attractive copy to promote their products and services. So, this shows that there are businesses who are interested in promoting their products and services through banners and there are big and famous portals that sell space for banners to help businesses attract targeted traffic.